Privacy Policy regarding the processing of personal data

We consider ensuring the right to the protection of personal data as a fundamental commitment of alexandracaspruf.com, therefore we will dedicate all necessary resources and efforts to process your data in full compliance with Regulation (EU) 2016/679 ('General Data Protection Regulation' or 'GDPR') and any other applicable legislation. As transparency is one of the essential principles of this legal framework, we have prepared this document to inform you about how we collect, use, transfer, and protect your personal data when you interact with us in relation to our products and services, including through our website or mobile applications.

We reserve the right to periodically update and modify this Privacy Policy to reflect any changes in how we process your personal data or any changes in legal requirements. In the event of any such changes, we will post the modified version of the Privacy Policy on our website, so please check the contents of this Privacy Policy periodically.

Who we are and how to contact us

alexandracaspruf.com is the commercial name of SC Caspruf Jewelry SRL, a Romanian legal entity with registered office in Bucharest, Gladitei Street, no. 42, Bl. T7, ap 1303, registered in the Trade Register under no. J40/18196/14.09.2022, fiscal registration code 46835654 (hereinafter referred to as "alexandracaspruf.com" or "we"). Under data protection legislation, we are the controller when processing your personal data.

As we are always open to hearing your opinions and providing you with any additional information you may need regarding the processing of your data, we encourage you to contact us at the email address atelier@alexandracaspruf.com or by phone at 0723518116.

What categories of personal data do we process?

In general, we collect your personal data directly from you, so you have control over the type of information you provide us. As an example, we receive information from you in the following ways:

  • When you create an account on alexandracaspruf.com, you provide us with your email address, phone number, first and last name, billing address, shipping address, and bank card information;
  • When you place an order, you provide us with information such as the desired product, shipping address, billing details, payment method, phone number, etc.

We may also collect and subsequently process certain information about your behavior during your visit to our website in order to personalize your online experience and provide you with offers tailored to your profile. We invite you to find out more details in this regard by consulting the section on the processing purposes below.

We do not collect or otherwise process sensitive data, including special categories of personal data, as defined by the General Data Protection Regulation. Additionally, we do not intend to collect or process data from minors who have not reached the age of 18.

The purposes and grounds for processing

We will use your personal data for the following purposes:

1. For the provision of services on alexandracaspruf.com for your benefit.

This general purpose may include, as appropriate, the following:

  • Creating and managing an account within the alexandracaspruf.com platform;
  • Processing orders, including their acceptance, validation, shipment, and billing;
  • Resolving cancellations or any issues related to an order, purchased goods or services;
  • Returning products in accordance with legal provisions;
  • Refunding the value of the products in accordance with legal provisions;

Processing your data for these purposes is in most cases necessary for the conclusion and execution of a contract between alexandracaspruf.com and you. In addition, certain processing activities related to these purposes are required by applicable legislation, including tax and accounting legislation.

2. For improving our services

We constantly aim to offer you the best online shopping experience. To achieve this, we may collect and use certain information related to your buying behavior, invite you to complete satisfaction surveys following the completion of an order, or conduct market studies and research directly or with the help of partners.

We base these activities on our legitimate interest in conducting commercial activities, always taking care that your fundamental rights and freedoms are not affected.

3. Marketing purposes

We want to keep you up to date with the best offers for the products that interest you. To this end, we may send you, through electronic communication channels (email/SMS/mobile push/web push/etc.), general and thematic newsletters, information about similar or complementary products to those you have purchased or shown interest in purchasing, as well as other similar commercial communications, and we may display personalized recommendations on the website. We always ensure that these processing activities are carried out with respect for your rights and freedoms, and that the decisions based on them do not have any legal effects on you and do not significantly affect you in a similar manner.

In most cases, we base our marketing communications on your prior consent, expressed by checking the box 'I want to receive the weekly newsletter with news and exclusive campaigns from alexandracaspruf.com'. You can change your mind and withdraw your consent at any time, by: "I want to receive the weekly newsletter with news and exclusive campaigns from alexandracaspruf.com."You can change your mind and withdraw your consent at any time, by:

  • Modifying the settings in the customer account;
  • Accessing the unsubscribe link displayed in the messages you receive from us;
  • Contacting alexandracaspruf.com using the contact details described above.

In certain situations, we may base our marketing activities on our legitimate interest to promote and develop our commercial activity. In any situation where we use information about you for our legitimate interest, we take care and take all necessary measures to ensure that your fundamental rights and freedoms are not affected. However, you can request at any time, through the means described above, to stop processing your personal data for marketing purposes, and we will comply with your request as soon as possible.

4. For the defense of our legitimate interests

There may be situations where we use or disclose information to protect our rights and business activity. These may include:

  • Measures to protect the alexandracaspruf.com website and platform users from cyber attacks.
  • Measures to prevent and detect attempts of fraud, including the transmission of information to competent public authorities.
  • Other measures to manage various risks.

The general basis for these types of processing is our legitimate interest in protecting our commercial activity, with the understanding that we ensure that all measures we take guarantee a balance between our interests and your fundamental rights and freedoms.

In certain cases, we base the processing on legal provisions such as the obligation to ensure the security of goods and assets provided by applicable legislation in this matter.

How long do we keep personal data?

As a general rule, we will store your personal data as long as you have an account on the alexandracaspruf.com platform. You can request at any time the deletion of certain information or the closure of your account, and we will comply with these requests, subject to the retention of certain information, even after the closure of the account, in situations where applicable law or our legitimate interests require it.

Who we send the personal data to?

In some cases, we may transmit or provide access to certain personal data of yours to the following categories of recipients:

  • Courier service providers;
  • Payment/banking service providers;
  • Marketing/telemarketing service providers;
  • IT service providers;
  • Other companies with which we may develop joint programs to offer our goods on the market.

If we have a legal obligation or if it is necessary to defend our legitimate interests, we may also disclose certain personal data to public authorities.

We ensure that access to your data by third-party legal entities in the private sector is carried out in accordance with legal provisions regarding data protection and confidentiality of information, based on contracts concluded with them.

How we protect the security of personal data

We are committed to ensuring the security of personal data by implementing appropriate technical and organizational measures in accordance with industry standards.

We store your personal data on secure servers, using state-of-the-art encryption algorithms and ensuring storage redundancy.

To make payments, we use the payment processing services of PayU. Any payment-related information is encrypted using SSL technology.

Despite the measures taken to protect your personal data, please note that transmitting information over the Internet, in general, or through other public networks, is not completely secure, and there is a risk that data may be seen and used by unauthorized third parties. We cannot be responsible for such vulnerabilities of systems that are not under our control.

Your rights

The General Data Protection Regulation recognizes several rights regarding your personal data. You can request access to your data, correct any mistakes in our files, and/or object to the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority or to seek judicial remedy. Depending on the case, you may also have the right to request the erasure of your personal data, the right to restrict the processing of your data, and the right to data portability.

To exercise your rights, you can contact us using the contact details provided above. Please note the following if you wish to exercise these rights:

Identity. We take the confidentiality of all records containing personal data seriously. For this reason, please send your requests regarding such records using the email address associated with your alexandracaspruf.com account. Otherwise, we reserve the right to verify your identity by requesting additional information to confirm your identity.

Fees. We will not charge a fee for exercising any of your rights regarding your personal data, unless your request for access to information is unfounded, repetitive, or excessive, in which case we may charge a reasonable fee in such circumstances. We will inform you of any applicable fees before we process your request

Response time. We aim to respond to any valid requests within a maximum of one month, except in cases where it is particularly complex or if you have made multiple requests, in which case we will respond within a maximum of two months. We will inform you if we need more than one month. We may ask you to clarify your request or provide more information to help us process your request more efficiently. This will help us to act faster and shorten the response time to your request.

Third party rights. Under the General Data Protection Regulation (GDPR), we are not obligated to comply with a request if it would negatively impact the rights and freedoms of others.


The rights concerning personal data are as follows:

Access

You can ask us:

  • to confirm whether we are processing your personal data;
  • to provide you with a copy of your personal data;
  • Provide you with other information about your personal data, such as what data we have, how we use it, to whom we disclose it, if we transfer it abroad and how we protect it, how long we keep it, what rights you have, how to make a complaint, where we obtained your data from, to the extent that the information has not already been provided to you through this notice.

Rectification

You have the right to ask us to rectify any inaccurate or incomplete personal data we hold about you. If we have disclosed this data to third parties, we will take reasonable steps to inform them of the rectification where possible. We will also inform you of the third parties to whom the data has been disclosed, where appropriate. We will respond to your request for rectification within one month, unless the request is complex or you have made multiple requests, in which case we may take up to two months to respond. If we need more than one month, we will let you know.

Deletion of data

You can ask us to delete your personal data, but only if:

  • they are no longer necessary for the purposes for which they were collected; or
  • you have withdrawn your consent (if the processing of data is based on consent); or
  • you exercise a legal right to object; or
  • they have been processed illegally; or
  • we have a legal obligation to do so.

We are not obligated to comply with your request for erasure of your personal data if the processing of your personal data is necessary:

  • to comply with a legal obligation; or
  • for the establishment, exercise, or defense of legal claims.

There may be certain other circumstances in which we are not obliged to comply with your request for data erasure, although these two are the most likely circumstances in which we could refuse your request.

Please note that, before exercising this right, you should download all your documents related to orders placed on alexandracaspruf.com from your account and save them, regardless of whether the billing was made to you or another natural or legal person. If you do not perform this action before exercising your right to erasure, you will lose all these documents and alexandracaspruf.com will be unable to provide them to you because the data erasure process, including your alexandracaspruf.com account and all related data and documents, is an irreversible process.

Restricting data processing

You can ask us to restrict the processing of your personal data, but only if:

  • their accuracy is contested (see the rectification section) in order to allow us to verify their accuracy; or
  • the processing is unlawful, but you do not want the data to be erased; or
  • they are no longer necessary for the purposes for which they were collected, but you need them to establish, exercise or defend a legal claim; or
  • you have exercised your right to object, and the verification whether our legitimate grounds override yours is in progress.

We can continue to use your personal data following a request for restriction, if:

  • we have your consent; or
  • to establish, exercise or ensure the defense of a right in court; or
  • to protect the rights of another natural or legal person.

Data portability

You may request us to provide your personal data in a structured, commonly used and machine-readable format, or you may request that it be directly transferred to another data controller, but only in each case if:

  • processing is based on your consent or on the conclusion or performance of a contract with you; and
  • processing is carried out by automated means.

Objection

You may object at any time, for reasons related to your particular situation, to the processing of your personal data based on our legitimate interest, if you believe that your fundamental rights and freedoms prevail over this interest.

Also, you may object at any time to the processing of your data for direct marketing purposes (including profiling), without having to provide any justification, in which case we will cease this processing as soon as possible.

Automated decision-making

You may request not to be the subject of a decision based solely on automated processing, but only when that decision:

  • produces legal effects concerning you; or
  • affects you in a similar way and to a significant extent.

Acest drept nu se aplica in cazul in care decizia la care s-a ajuns in urma luarii automate a deciziilor:

  • we need it to conclude or perform a contract with you;
  • is authorized by law and there are adequate safeguards for your rights and freedoms; or
  • is based on your explicit consent.

Complaints

You have the right to lodge a complaint with the supervisory authority regarding the processing of your personal data. In Romania, the contact details of the data protection supervisory authority are as follows:

  • The National Supervisory Authority for Personal Data Processing (Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal)
  • Address: 28-30 G-ral. Gheorghe Magheru Blvd., District 1, Bucharest, Romania
  • Phone: +40.318.059.211 or +40.318.059.212;
  • E-mail: anspdcp@dataprotection.ro


Without prejudice to your right to contact the supervisory authority at any time, please contact us first, and we promise to make every effort to resolve any issues amicably.

We would like to remind you that you can send your request to us through any of the following means:

  • by email at: atelier@alexandracaspruf.com or
  • by post or courier to the following address: Str. Gladitei, nr 42, bl. T7, ap. 1403, Bucuresti.